Analytics at the stage of attraction: cohort analysis. Before considering LTV, let’s start with the cohort analysis. A cohort is a segment of users, who made the same purposeful action at the same period of time, for instance, created accounts on your website (cohort by the registration date), or made the first purchase (cohort by the date of the first purchase). Jul 27, 2019 · Cohort Analysis Customer LTV You can do Cohort analysis on different audiences and accordingly tweak your marketing plan. Here is a screenshot of customers LTV based on different acquisition channel for one of the clients that I handle Peel's powerful cohort analysis allows you to study data across acquisition, activation, marketing, and retention metrics. Customer retention, average lifetime value, total lifetime value, LTV to CAC ratio and repurchase rate cohort data gives insight into your customers continual engagement with your brand so you can make decisions to grow ...